Roundtable Discussion: Creating and Telling Your Value Story
Roundtable Lead: John Larson, Independent Consultant, M&A Marketplace, TechServe Alliance

Your business story highlights what makes your firm valuable to both clients and potential buyers of the business. Join this interactive session to learn how you can identify the value drivers in your business. We will work through a case study framework that you can use to identify the various elements in your business that accentuate its value. We will address ways to identify the soft spots (and share ideas on how to fix), and how to elevate and promote your strengths. This exercise will enable you to craft a compelling story  that showcases the value of your firm.