Presenters:

• Rick Carlson, Director, TechServe’s Sales & Recruiting Management Program 
• Casey Jacox, Author, Sales & Executive Leadership Coach 

Successful selling requires an effective combination of both art and science bringing together analytical skills with the qualities of creativity and emotional intelligence to connect with customers on a deeper level. In this breakout session, two of the industry’s noted sales authorities demonstrate how to blend both art and science for a better sales process.  

To stand out in an overcrowded marketplace place, your streamlined sales process should incorporate: 

• Key benchmarks to better manage KPIs that maximize profitability   

• How to ask precise questions to better qualify prospects   

• Compelling storytelling to achieve maximum results 

You will walk away with key takeaways and strategies to enhance efficiency, build your sales pipeline, and drive revenue growth.