Join Rick Carlson, Director of TechServe’s Sales & Recruiting Management Program, as he breaks down key insights from TechServe’s latest “Operating Practices Report” (OPR) and “Sales & Recruiters Metrics Report.” In this session, Rick will show you how to apply the critical benchmarking data to your firm’s operations, helping you evaluate performance and forecast more accurately. You’ll learn how leading and lagging indicators can provide clearer predictions for the year ahead, and uncover what differentiates “High-Profit Firms” from “Typical Firms.” By diving into sales and recruiting KPIs, you’ll gain actionable strategies for improving profitability, even in a tightening market.