Recoding Business: The New Logic For Winning In The AI Era

Vijay Gurbaxani - Taco Bell Endowed Chair of Technology Management; Professor of Information Systems, Director, Center for Digital Transformation, University of California, Irvine

We are entering a new era where artificial intelligence is rewriting the rules of business. AI is not just another technology—it is a force that will redefine industries, reshape work, and recast the role of leadership itself. In this talk, Vijay Gurbaxani explores the opportunities and risks of this transformation, drawing on striking examples of how AI is already reshaping companies and society. He challenges leaders to think differently about value, competitiveness, and the choices that will determine whether their organizations thrive or fall behind. This is a moment of extraordinary promise—and peril. The decisions executives make today will shape the future.