Breaking Down the Silos: Unlocking Business Growth through Sales, Marketing, and Technology Alignment

Sales and marketing are often powerful yet disconnected teams—working toward the same goals but in silos that create inefficiencies, misaligned messaging, and lost opportunities. Add in underutilized technology, and the divide only grows. In this session, Leslie Vickrey, CEO of ClearEdge, and Lesly Cardec, CMO of ClearEdge and SVP of ClearEdge Recruiting, will share why aligning sales, marketing, and technology is no longer optional but essential. They’ll explore how today’s buyer’s journey demands cross-functional collaboration and provide actionable strategies to synchronize messaging, leverage technology, and drive measurable growth.

Featuring a real-world case study from Dexian’s leadership team—Kip Havel, CMO, and Geoff Gray, Chief Customer Relationship Officer—attendees will hear how Dexian broke down silos, built alignment, and delivered stronger results across sales, marketing, and technology. Walk away with practical insights to foster collaboration, enhance the buyer experience, and accelerate growth—because when sales, marketing, and technology align, businesses don’t just succeed, they shine.

Moderator:  Leslie Vickrey, CEO & Founder, ClearEdge

Panelists: 

• Lesly Cardec, CMO, ClearEdge
• Geoff Gray, Chief Customer Relationships Officer, Dexian
• Kip Havel, CMO, Dexian