Large Firm Forum: TechServe Executive Summit 2022

The Large Firm Forum
Wednesday, November 9

The Large Firm Forum is a one-day event specifically designed for C-level executives of large technology staffing and solutions firms (Revenue $100 million and above). A facilitated discussion, the forum focuses on the business challenges and opportunities of larger firms. A unique opportunity to engage with industry peers and learn how others are responding in a dynamic marketplace.

Participants must register in advance for the Large Firm Forum. Registration includes a private networking lunch.

AGENDA

8:00 am - 9:00 am TECHSERVE EXECUTIVE SUMMIT NETWORKING BREAKFAST
Main Lawn/Waterfall

9:00 am - 10:15 am TECHSERVE GENERAL SESSION
Fiesta Ballroom

THE UNSOLD MINDSET– a unique approach to leadership, sales, and personal/professional development.

Colin Coggins & Garrett Brown - Mindset Advisors, Authors, USC Adjunct Professors of
Entrepreneurship, & Founders of Agency18.

10:15 am - 10:30 am TRANSITION BREAK

10:30 am - 11:15 am TECHSERVE SUPPLIER SHOWCASE

Flores 4 & 5

TechServe's valued suppliers showcase their products and services that help drive growth and profitability.

11:15 – 11:45 am LARGE FIRM FORUM
Capra Ballroom

WELCOME & INTRODUCTIONS
Joel Leege - EVP & Chief Strategy Officer, Randstad Technologies Group

One executive from each participating company should be prepared to give a brief (1-2 minute) overview of their company. Include comments such as: services provided, size, geographic footprint, business mix,
and how your company is performing year-to-date.

11:45 – 12:30 pm ACCOUNT SEGMENTATION: THE ART of SELLING and SERVICING ENTERPRISE,
MEDIUM, and SMALL BUSINESSES and SPECIALIZATION in INDUSTRIES and SKILL SETS

Joel Leege - EVP & Chief Strategy Officer, Randstad Technologies Group

12:30 – 1:30 pm NETWORKING LUNCH WITH INDUSTRY LEADERS

RAPID FIRE QUESTION & ANSWERS

Mark Roberts - CEO, TechServe Alliance

Participate in a private working lunch exclusively for Large Firm Forum participants. Please come prepared with your questions and willingness to participate in this open discussion.

1:40 -2:20 pm NAVIGATING THE EVOLUTION OF SALES: HOW TO TRANSITION FROM COLD CALLS TO
ACCOUNT-BASED MARKETING AND WORKING LEADS

Gene Holtzman – CEO, Mitchell Martin Inc.

2:20 – 2:30 pm Break

2:30 – 3:15 pm Key Performance Metrics: What Matters?

3:15 – 3:30 pm BREAK

3:30 – 4:00 PM FUTURE TRENDS - OPEN DISCUSSION

4:00 – 4:15 pm Transition Break

4:15 – 5:15 CLOSING GENERAL SESSION
Fiesta Ballroom

WHAT IT TAKES TO BE SUCCESSFUL IN 2023 AND BEYOND:
INSIGHTS FROM THE TECHNOLOGY STAFFING INDUSTRY’S LEADING EXPERTS

Moderator: Mark Roberts – CEO, TechServe Alliance

Panelists:
Scott A. Aicher – Founder, SAA Consulting

Barb Bruno – President, Good as Gold Training

Rick Carlson - Director of TechServe’s Sales & Recruiting Management Program, and President, Harvyst Consulting Partners

John Larson – Principal Consultant, M&A Marketplace, TechServe Alliance

Tom Nunn - President, Tom Nunn Consulting

From leadership and strategy, sales and recruiting, to the ultimate goal of a successful exit, we have assembled a
panel of experts and leading consultants in the technology staffing and solutions industry. Given their decades of
industry experience and work with scores of industry firms of all sizes and business models, TechServe Alliance CEO
Mark Roberts will moderate the closing panel discussion on what it takes to succeed in building a firm of enduring value.